Family-owned · Est. 2021
We make clothes kids love to wear — and parents love to keep washing.
Kids Outfyr started in a tiny home studio in 2021 when our co-founder Maya couldn't find soft, sustainable, joyful clothes for her toddler. Today we ship to over 30 countries and are still 100% independently owned.
50,000+
happy families
4.9 ★
average review
30+
countries shipped
100%
plastic-free
Designed with parents
Every silhouette is real-parent tested, with thoughtful details like adjustable waistbands and tagless seams.
Built to last
We pick fabrics that survive playground rough-and-tumble — and gracefully hand down to siblings.
Joy first
Pieces designed to spark imagination — from glow-in-the-dark stars to wildflower prints.
Plastic-free packaging
100% recycled, plastic-free, fully recyclable packaging on every order. No exceptions.
Sustainability is the standard.
We use 100% organic and recycled fibers wherever possible. Every shipment is plastic-free, every label is recyclable, and 1% of every order goes back into supporting underserved kids' education programs.
- ✓GOTS certified organic cotton across our basics line
- ✓Recycled polyester in all outerwear shells
- ✓1% of revenue donated to kids' education non-profits
- ✓Carbon-neutral US-based shipping